It’s no secret that the leisure industry has seen a dramatic change during the recent economic crisis, with the number of establishments closing at the highest it’s ever been. In order to ensure continued business and to stay ahead of the competition, it is more important than ever that pubs, bars and restaurants connect with their customers and use their sales data more effectively, which is where Customer Relationship Management (CRM) solutions come into play.
About CRM and pubs/bars/restaurants
CRM solutions for pubs, bars and restaurants can help businesses within this industry identify trends and habits of their customers, identify their likes and their concerns as well as help them to target their marketing practices more efficiently. Whether used by chains or independent establishments, CRM systems can have a number of benefits to help businesses retain and attract new customers and increase their profits.
CRM systems for pubs, bars and restaurants
Micros sees the potential that pubs and similar venues can gain from CRM systems. Using systems designed to put the owners themselves in control, Micros offers effective data collection and analysis of purchasing decisions, predicting staff requirements and help issue loyalty schemes and rewards to customers. With flexible pricing options available for smaller business, Micros is an excellent CRM choice for those in the industry.
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Zonal claim to be able to ‘save you money and increase your profits’ with its bespoke systems designed for pubs, bars and restaurants. Their easy to use software allows easy data reporting and analysis for users, provide effective customer engagement and help with marketing challenges. Clients include J.D Wetherspoons, Fullers, Odeon and Butlins. Packages are tailored to a client’s unique needs and quotes can be obtained by contacting strong>Zonal.
Zonal and Micros are just two of the vast range of CRM providers with packages specifically aimed at pubs, bars and restaurants.