Traditionally students in higher education institutions have not considered themselves customers in the same sense as users of other services have.
However, since the introduction an increase of fees for higher education, that perception has begun to change and their expectation of their education provider has also changed.
Introducing a CRM system within a higher education setting can ensure the institution is more capable of responding to the needs of the students. It can also create a competitive advantage by increasing the university's ability to retain existing students and attract new ones.
A CRM system can perform a number of functions for a higher education institution, including:
- Managing a student from initial enquiry to enrollment
- Centralising all student recruitment databases
- Allowing you to build strong relationships with students by communicating through different media
- Tracking results in an efficient way
- Making it possible for you to reduce staff costs by automating many routine tasks
- Allowing you to target certain groups of students more efficiently
Compare CRM software for higher education by filling in the form at the top of the page.
CRM systems can also be used to improve communication with your alumni, allowing you to identify trends in the student population and market to this group in the most effective way possible.
Lastly, a CRM system will improve your communications systems both internally and externally, streamlining the business processes.
The Best CRM Systems for Higher Education Institutes
Microsoft offers a CRM system for universities and higher education institutions which is tailored to help universities attract the best students in a highly competitive market place
It includes a student management segment which allows you to manage information through the whole life cycle of the student; from enrollment, grades achieved, clubs and societies joined, through to alumni management.
The Microsoft CRM is designed to allow communications between staff and departments to be tracked and the process is designed to minimise workload.
One of the great advantages of a Microsoft higher education CRM is that it can integrate easily with all other Microsoft applications run within the centre. Integration with Microsoft Office email and Mail Merge means that the CRM can be used with direct mail marketing and email communications easily and without a time consuming integration process.
Additionally, as Microsoft is such a well known product, there is a wide range of support available.Users who are familiar with other Microsoft products will find the process of transferring to a similar system reasonably intuitive.
Agresso CRM solutions are supplied by Unit 4 business software in the UK and are a popular choice with higher education providers. Over one hundred British organisations currently use their software solutions, including Manchester Metropolitan University and the University of Nottingham.
Agresso focus on the post implementation agility of their product. This refers to the integrated data, processes and delivery, meaning any changes that are implemented do not have to be checked for accuracy in other areas.
The benefits of Agresso CRM systems are that they have a longer shelf life than their competitors, meaning the establishment will not have to invest in a new system within a few years, resulting in substantial cost savings for the consumer.
Agresso claim that their post implementation agility means that there are less consultancy and staff administration costs. Subsequently, the total cost of ownership of an Agresso system is significantly less than that of its competitors.
Colleges and universities can choose to invest in the entire Aggresso Campus integrated suite of applications; from the CRM system to the estate management system. Alternatively, they can just opt to purchase the CRM systems as discrete software units.
Compare all CRM options for your institution with Expert Market.
Easy-to-use and affordable, Maximizer software is a favourite choice for education providers. This product enables you to organise your workforces through an all-access Web, mobile and Desktop delivery method.
This software is best known for the following:
- Optimising sales processes
- Enhancing marketing initiatives
- Improving customer service to boost productivity and revenue
Maximizer is not a specialist higher education CRM solution like some of the others on this list. However, it does offer everything an educational institute would need, such as contact management, targeted marketing opportunities and 'lead' or student reporting.
CRM Software can take your higher education institute to the next level. Find your solution today.
Another leading provider of specialist CRM technology in the education sector is Hobsons, who supply products to over six and a half thousand secondary schools, colleges and universities across Europe.
Their Connect CRM software was designed in conjunction with universities exclusively for use in education. It is designed to help higher education providers attract the highest caliber students whilst reducing staff time and costs.
Hobsons’ Connect CRM is used by the University of Central Lancashire who have achieved a saving of over a hundred and four thousand pounds per annum on reduced print and postage costs through using the system.
This CRM focuses on making your message stand out to students who receive a great deal of marketing materials by using uniquely branded media across a number of communication platforms and through unlimited personalisation options.
The automation of many of the processes means your staff resources can be redirected to higher level tasks such as face to face recruitment with potential students.
Hobsons include a number of reports within their CRM system, allowing universities to track the results of their efforts and demonstrate the return on investment from the actions performed by the CRM system.
Higher Education institutes could benefit from CRM for many of the same reasons that businesses do.
CRM can manage the contact details of all current, prospective and past students. The software can also keep a record of all touch points between the student and the institution, meaning that queries can be settled quickly and relevant marketing materials can be targeted to specific students.
CRM will vary massively in price depending on the number of administrators you have and the features you require. It is always best to shop around and ask for multiple quotes before making a final decision. Fill out the form at the top of the page to receive quotes from up to 4 leading suppliers.