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Best CRM Solutions For 2017

CRM software allows your business to manage your interactions with all future and current customers. Investing in good CRM software can have a real impact on your company's bottom line through increased sales and customer retention.

Many companies in the UK offer CRM solutions for businesses, but the following 5 suppliers rank on top for their functionality, user experience, customer service, and unique benefits.

Explore our top 5 recommended CRM solution providers for 2017, and scroll down to read our reviews and compare supplier quotes

Top CRM Providers

CRM ProviderBest ForPrices From
SalesForceCustomer support, Reporting and analytics, Cloud-based CRM offering£20 per user/per month
Sugar CRMCustomisation, Email integration£30 per user/per month
ZohoSmall businesses, Value for money, Social integrationFree
MaximizerIntegration with Outlook, Flexibility £25 per user/per month
SageEase of use, Customer support, Reporting and insights£20 per user/per month

Top 5 UK CRM Systems: Reviews & Prices

Salesforce

Salesforce logo

Salesforce is easy to use and you can log in from anywhere, accessing the data whenever you choose. It is quick to setup and businesses can import their existing data from Gmail, Outlook or Excel files.

Supplier Rating: Read Review
Salesforce
CategoriesRating
Features
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Summary

Find the right CRM software provider for your business by filling in the form at the top of the page.

Salesforce allows users to manage marketing campaigns and workflow, to obtain quotes, carry out forecasting, share files and create customised reports on sales, service and 3rd party data.

Prices vary depending on the number of users your business has and which features are required.

The company offer many different product suites, each of these have further price tiers based on the level of service required:

SuitePopular FeaturesCost
Sales CloudSalesforce's most popular CRM product. Sales automation with data capture, lead management and workflow automationFrom £20-£240 per user/per month
SalesforceIQCRM specially designed for small businesses with data capture, sales reports and forecastingFrom £20-£240 per user/per month
Data.comB2B prospecting with reporting, dashboards and automated data clean-upFrom £20-£120 per user/per month
Salesforce Quote-to-CashHelps businesses prepare and implement quotes. Amend contracts and renewals.From £60 - £120 per user/per month
Service CloudCustomer service CRM with case management, web chat, productivity tools and reportingFrom £60-£240 per user/per month

Each of these suites and tiers offer a different level of service, which is reflected in the price, there are also price bundles that combine suites. Salesforce offer a 30 day free trial on all services.

Salesforce are consistently voted the best in the CRM field for user experience. However, on the flip-side, they are seen as being quite expensive.

Salesforce is best for: learning materials, data management, reporting and analytics, customer support automation and sales force automation.

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SugarCRM

SugarCRM Logo

SugarCRM was founded in 2004, by 2011 they had been chosen by IBM as a Global Alliance Partner for Cloud Services.

SugarCRM is an open source CRM solution, with a very active developer community.

It is extremely flexible and can be adapted to the needs of any business.

Supplier Rating: Read Review
Sugar CRM
CategoriesRating
Features
Ease of Use
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Summary

SugarCRM has three product suites on offer:

TierPopular FeaturesCost
Professional
  • Sales forecasting
  • Email marketing
  • Basic workflow features
  • SugarCRM App
  • Pre-built reports
£32 per user/per year
Enterprise
  • Everything in Professional package +
  • Product forecasting
  • Advanced workflow
  • Advanced reporting
£52 per user/per year
Ultimate
  • Everything in Enterprise package +
  • Weekly data backup
  • 250GB storage
£120 per user/per year

Each suite comes with a unique set of features and is priced accordingly. SugarCRM offer their software on a per user/per month price plan, meaning that the system can scale up as your company grows. There is also SugarCRM Community for developers.

You can trial the software free for 7 days. In addition, this company has several demo videos available on their website that allow potential customers can get a feel for what they offer and help current customers better understand the software.

SugarCRM is best for: email integration, customisation, mobile CRM, user support.

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Zoho

Zoho CRM logo

Zoho was launched in 2005 as a generic online word processor and has since grown into an award winning online business with clients including The National Grid and Excel Group Services Ltd.

Supplier Rating: Read Review
Sugar CRM
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Summary

Zoho has three CRM product suites on offer:

TierPopular FeaturesCost
Free
  • Free for up to 10 users
  • Manage leads
  • Manage contacts
  • Integrate with social media
Free
Standard
  • Everything in Free package +
  • Sales forecasting
  • 100,000 records
  • Call center connectors
  • Reporting
£10 per user/per month
Professional
  • Everything in Standard package +
  • Email integration
  • Social CRM
  • Zoho for Google Adwords
  • Duplicate data checker
£17 per user/per month
Enterprise
  • Everything in Professional package +
  • Multiple currencies
  • Territory management
  • Advanced customisation
£21 per user/per month

Customer feedback on Zoho is that it is easy to pick up and not as expensive as some of the products offered by other CRM suppliers.

Zoho allows you to sync and use word processing packages and databases, as well as integrating with your email account. The fact that they offer a range of apps for all kinds of devices makes Zoho one of the most flexible and future proof CRM tools on the market.

Zoho provide a very useful 'Getting Started' video which explains their product in simple terms, allowing new users to understand the software without the need for expensive training.

Zoho is best for: inventory management, value for money, sales automation, social engagement.

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Maximizer

Maximizer logo

Maximizer is known as one of the original software makers of personal information management and contact management software.

Maximizer provides CRM software to small to medium sized businesses as well as divisions of large corporations. They provide a central lead management solution that includes access to a history of all your customers and prospects.

Supplier Rating: Read Review
Maximizer CRM
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Summary

Maximizer offers a range of products, including:

SuitePopular FeaturesCost
On Premise CRM

Database hosted on your business site to give you control of your data and the ability to customise and integrate at will.

Starts from £147 per user
Cloud CRM

An online solution to help you generate high quality leads, close sales & improve forecast accuracy, whilst avoiding high installation costs.

Starts from £25 per user/per month
Wealth Manager CRM

A specific plan for those in the finance industry offering all the features a financial business would need.

£46 per user/per month

Find the right CRM software provider for your business today

The feedback on Maximizer CRM is that it is incredibly simple to use. Providing sales and marketing professionals with a central location in which to store essential data and details for a company's success, Maximizer is invaluable to anyone looking for software suitable to those with no prior experience working with such a system.

In reducing time spent on training and learning how to navigate a new piece of software, more time can be spent on managing client relationships and optimising sales efforts; this is something Maximizer allows all of its users to experience.

Maximizer is best for: optimising sales processes, contact management, integration with Microsoft.

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Sage

Sage logo

Sage has been around since 1981 which makes them one of the oldest players in this field. They are used by over 12,000 organisations worldwide, with big name clients including Parcelforce and Avis.

Supplier Rating: Read Review
Sage CRM
CategoriesRating
Features
Ease of Use
Help & Support
Summary

Sage offers a free 30 day trial, after which there are three product suites available:

TierPopular FeaturesCost
Cloud Essentials
  • Contact management
  • Lead management
  • Forecasting & reporting
  • Sage CRM App
£20 per user/per month
Cloud Professional
  • Features of Essentials package +
  • Workflow management
  • Marketing management
  • Customer support
£50 per user/per month
On-Premise
  • Features of Professional package +
  • ERP integration
  • Sales accelerators
  • Web self-service
  • Advanced reporting
Bespoke

Each of these vary in the services they provide as well as in price Basic features offered in most packages include;

  • Calendar management
  • Management of sales opportunities
  • Account management
  • Customer service support
  • Marketing analysis and management

If you are looking for simple and cost effective contact management software, there is also Sage ACT.

Sage is best for: Support, user friendliness, customisation, visual data reports.

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crm providers

5 Questions to Ask Your CRM Provider

Once you have a better idea about what you are looking for in a CRM system, consider contacting a few suppliers to get quotes. Fill out the form at the top of the page and we will contact multiple suppliers to find you the best prices!

When you are in contact with a CRM provider there are some in-depth questions you should ask in order to check the provider is the best fit for your business. We’ve put together 5 of the most important things to ask below.

Can your software meet my objectives?

You need to ensure that any software that you install meets your specific objectives. If you’re looking to reward customer loyalty, you need software that can provide you with the tools and data to do this. If you’re looking to improve customer service areas, your software needs to have this feature and so on.

Make sure that you have clear aims and goals before you begin your search for a supplier so that you can easily find which ones can offer you what you’re looking for. Learn more about the most popular CRM goals to get you started.

Can I use it with my other software?

A major selling point of a number of CRM programmes is the fact that they can be easily integrated with existing programmes such as Microsoft Office packages, Outlook, Gmail, and others.

This makes it easier for you to streamline your business, making communications easier and helping you to find simple and familiar ways to present data. If software can’t be adapted to fit in with your existing systems, it could be difficult to use it effectively.

Where can I access the software?

Accessing your CRM software from one location isn’t necessarily an effective option anymore. This is especially true for businesses with more than one location or those that need to access data on the move.

Checking to make sure that your software is available to access on mobile phones and tablets for example, or on cloud-based systems, will ensure that you can use your CRM software anywhere. This will also make sure that it can be used by all members of your staff to give your customers the best service.

What costs are involved?

You need to make sure that you pick a CRM vendor within your budget. Often suppliers have package options which offer different features for customers at unique rates. Another thing to consider is whether you will be purchasing your CRM software on a subscription basis or just making a one-off payment.

Work out which option is best for your needs and make sure that you discuss the options thoroughly with vendors and get a clear picture of the overall pricing before you make a decision. If you don’t it could end up costing you more money than you anticipated further down the line.

What service and aftercare is offered?

Some CRM providers give you software and then leave you to implement and execute alone, which can make things difficult if you encounter faults or problems.

This is fine if you have your own in-house team with the specialist knowledge to deal with such issues but if you don’t, it makes sense to purchase CRM Services from a company who can offer you continued support. This will ensure that you can use the software properly and to its full potential for a longer period of time.

If you're curious as to how you can get the best CRM supplier for your company and budget, simply fill out the form at the top of the page.